CONCORD, N.C. (Feb. 1, 2024) – Flow Software, a leader in transformative analytics in the high-speed world of motorsports and the precision-driven field of advanced manufacturing, has joined the RFK TeK Alliance.

Flow equips RFK with the analytic tools necessary to convert complex data into actionable insights, which enables the team to refine strategies and make real-time decisions, ensuring a seamless flow of information that parallels the rapid pace of racing.

“We are thrilled to be joining forces with RFK Racing,” said Graeme Welton, founder of Flow Software. “As a lifelong racing enthusiast, it’s a dream come true to see Flow’s capabilities applied to the sport I love. I always believed that the principles of data analysis that drive success in business could also revolutionize racing.

“This partnership with RFK is not just a milestone for our company, but a personal highlight that merges my passion with Flow’s innovative technology. We’re eager to hit the track and showcase how data can fuel performance and speed to new levels.”

Flow completes the final mile of the data journey, providing templatized data models, a robust calculation engine, and a gateway for contextualized information to be accessed across organizations. Flow’s data engine excels at KPI calculations and was built specifically to address the challenges found within manufacturing environments.

About RFK Racing

RFK Racing, entering its 37th season in 2024, features an ownership lineup pairing one of the sport’s most iconic names, Jack Roush, along with NASCAR Champion, Brad Keselowski, and Fenway Sports Group owner John Henry. Roush initially founded the team in 1988 and it has since become one of the most successful racing operations in the world, propelling him to be the first NASCAR owner to amass three hundred wins and capturing eight championships, including back-to-back NASCAR Cup titles in 2003 and 2004. Keselowski, a former owner in the NASCAR Truck Series, is the 2012 NASCAR Cup Series Champion. In 2007, Roush partnered with Henry, who also owns Major League Baseball’s Boston Red Sox, English Premier League’s Liverpool F.C., and the NHL’s Pittsburgh Penguins, to form Roush Fenway Racing. Off the track, RFK is a leader and proven winner in NASCAR marketing solutions, having produced multiple award-winning social media, digital content and experiential marketing campaigns. Visit rfkracing.com, and follow the team on all social platforms @rfkracing.

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About Flow Software

Flow Software propels manufacturing, and now motorsports forward with its game-changing analytics platform, delivering speed and accuracy in two demanding fields. Leveraging in-depth event analysis, dynamic interval comparisons, and streamlined data sharing between systems, Flow Software equips the RFK Race Team with the tools to convert complex data into actionable insights. This enables the team to refine strategies and make real-time decisions, ensuring a seamless flow of information that parallels the rapid pace of NASCAR racing

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